Champagne-led afternoon tea program including concept creation, marketing strategy and launch support.
Veuve de Vernay/Marriott Hotel
Brand Activation
About the project
Après le Midi is a signature Parisian-inspired afternoon tea experience crafted to elevate Veuve du Vernay’s brand presence through refined hospitality, cultural storytelling, and immersive guest engagement. Produced by Sigmuh Media, the program blends French elegance with modern lifestyle marketing—delivering a multisensory brand activation designed to deepen consumer affinity and drive commercial visibility in key markets leading into 2026.
Through curated food-and-sparkling pairings, fashion-forward ambiance, live cultural vignettes, and integrated social content moments, Sigmuh Media transforms Veuve du Vernay into the centerpiece of an upscale hospitality ritual. The experience offers a turnkey platform for revenue generation, influencer programming, and year-round seasonal campaigns.
Après le Midi positions Veuve du Vernay as the sparkling expression of effortless Parisian chic—where taste, style, and storytelling meet.
